Thursday, January 19th from 6:00 - 8:30 pm

You know your idea is great, but nobody else does. Perhaps tha is because you are terrible at describing it?

Visual communication (aka. sketching) is the quickest way to break a complex idea into simple parts and effectively convey them.

Visual literacy is no longer just for designers. It's an absolute must-have for each every person who makes their living from innovation. Products, business models, and design all go hand-in-hand, and we hope this workshop will add something valuable to your toolkit regardless of which camp you current reside in.

We're going to run your creativity through the ringer:

• Building quick, useful mockups the good old fashioned way (with a pen!)
• Learning which parts of a design matter
• Inventing a business model based on a customer need
• Deeply intertwining your product, business model, and roadmap
• Managing your development with paper prototypes

This workshop involves both group and individual activities. It makes use of the Business Model Canvas as well as learning tools developed by the UX community. It's modelled after the training career architects and designers benefit from and should be a load of fun.

As a bonus, since the world is a kind and loving place, the price is free. 

I hope you'll join us!

Devin Hunt co-founded and led the product teams at Lyst and Habit Industries. Beyond startups, his design work has been used globally by brands like MTV and Sony. His more experimental independent work has won awards from Nokia and been purchased by Disney. 

Rob Fitzpatrick writes at The Startup Toolkit. He's the newest member of the General Assembly team and is working to bring their wonderful New York campus and programs to London.

Can't make it? Sign up at galondon.com to stay in the loop on future events and classes.